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Amazon Go, the 4.0 supermarket without cashiers or tills opened in 2018 in Seattle

JMomo 8 October 2022 0 comments

Amazon Go, the 4.0 supermarket without cashiers or tills opened in 2018 in Seattle, is slowing down in the US and has never opened in Europe. Why? Meanwhile in May it opened a new store in Manhattan where you also pay in cash and there are employees. And in the Whole Foods chain you will pay with your hands….
How Amazon Go works, the supermarket with no tills and no clerks
Inaugurated in Seattle, the digital retail giant’s first supermarket experiment of the future: you pass the turnstiles with an app, the shop counts your purchases thanks to an artificial intelligence system based on machine learning, and the bill arrives on your smartphone.

Amazon with Amazon Go, inaugurates the first chain of hyper-tech supermarkets where there are no tills or cashiers opens the first point in Seattle and has not yet opened in Europe. After the first opening in 2018, Amazon planned to open on the European continent as well. According to some industry media reports, Amazon Go was supposed to open in London but as of today the European project seems not to have started yet.
Amazon’s plan for Europe was to open 56 locations by the end of 2019 and 156 by 2020 to open 3,000 hi-tech supermarkets by 2021. As of today, there are only about 15 such stores and all of them are concentrated in the United States and all in large metropolitan areas.
The apparent slowdown in the expansion of Amazon Go could be the result of several factors: the cost of developing the project, the difficulty of scaling up the technology in larger and busier locations than today, concerns about the low adoption rate outside urban centres, the need to find spaces with very high ceilings to place cameras in, the need to always have a warehouse nearby, etc. etc.
On the other hand, in the meantime, some competitors in Europe have equipped themselves to face the announced arrival of the American giant. From Tesco (UK) to Carrefour (France), from Shufersal (Israel) to Auchan and Conad in Italy, all are testing or using technologies developed by start-ups to get closer and closer to the supermarket model without checkouts.